Learn from failures before you make them. First, a free analysis that imagines your idea two years from now, failed, and works backwards to what killed it. Then, when our record holds founders who tried something close to your idea, we show you what actually happened to them.
The premortem: assume your idea is two years old and it failed. Work backwards - what killed it? Reasoning from failure backwards surfaces the risks optimism hides: the distribution gap you assumed away, the customer acquisition cost you never modeled, the dependency you called "solvable."
The premortem projects what could kill your idea. The postmortem comes from something real: our growing database of founder stories, collected from the many places founders write about their journey - what they built, how it went, and why it succeeded or failed. When your idea is close to ideas in that record, we show you what actually happened to the founders who tried. Where projection and record agree, pay attention.
Now run the real experiment. The 7-day sprint puts your idea in front of actual strangers in today's market and brings back an honest answer.