Check your idea before you fall in love with it.

Get a reality check on your startup idea in 5 minutes. One idea, read three ways: the market you are walking into, your own fit against it, and the record of founders who tried something like it before you.

Check Your Idea $29
Step 1 of 3 · The Market Scan

Step 1. The market you are walking into.

Three reads, each rated favorable, mixed or hostile with the evidence beneath it:

FavorableMixedHostile
Competitive landscape.

Not how crowded the market is, but what customers already pay for, and what that says about how badly the problem is felt.

Timing and trend direction.

Is the ground moving toward this idea or away from it.

Distribution reality.

Who controls access to this customer, and whether you can actually reach them.

Search demand and trend

A year of real search data per keyword: monthly volume, cost per click, and which way demand is moving.

Market size

Built bottom-up, with every assumption named so you can disagree with any one of them.

Who is already in this market

The players we found, what each of them does, and where the white space sits.

The market in its own words

Real complaints, quoted from public sources, in the words customers used.

How the idea reads in AI search

What comes back when the idea is put to the tools founders now reach for first.

Where to point the test

The closing direction, drawn from what the search, community and competitor layers returned.

Step 2 of 3 · Founder-Market Fit

Step 2. Are you the right founder for this?

No other tool reads the founder. We do, from a public profile, an uploaded CV or LinkedIn export, or your own written account of your career.

How we read your background.

We read your whole career against this specific market, then work through five dimensions, each with what we see and what it means. When the read is genuinely thin on two or more dimensions, it says which ones, and what would close the gap on this idea.

Domain proximity.

How close your background sits to this problem and this customer.

Capability to build this product.

Whether you can ship and run this product, drawing on everything you have done.

Channel and audience access.

Whether you already have a path to the customers you need.

Founder-customer empathy.

Evidence that you understand the customer's world, not just your own assumptions.

Realistic execution risk.

Where you specifically are most likely to struggle.

Your team.

The same five dimensions applied to each co-founder, then reassessed for the team as a unit.

Step 3 of 3 · Hindsight Intelligence

Step 3. What happened to founders with ideas like yours.

Hindsight runs two independent passes over your idea and then overlays them. The separation between the passes is the whole point.

The premortem.
It is told that two years have passed and this specific idea has already failed, and asked to tell the story of how. It sees your idea and nothing else: no records, no market data, just pure projection.
Each failure mode it surfaces carries the story of the failure, the warning signs to watch for, and what would change the picture, plus a score on three axes: severity (how fatal if it happens), likelihood (how probable for this idea), and detectability (how hard it is to see coming, where a risk you cannot see until it is too late scores worst).
The postmortem.
The second pass sees only real founder stories retrieved from our record of 10,530 documented founder stories, and never sees the premortem. It reports what those records actually document and nothing else.
Each case carries what they tried, how the market responded, the turning point, how it ended, the lesson, and its source. Cases are ordered by how close they sit to your idea and labelled by how close they are, and a run carries up to twelve of them.
Where the two agree.
Because the projection never saw the records and the records never saw the projection, a risk that appears in both was reached twice, independently, by two different methods. Those are surfaced first, as the confirmed risks, and each one carries the record's own words next to it. It is the most defensible thing in the document.
Your path forward.
The founder-market fit analysis closes with a path forward, with each confirmed risk paired with what you can actually do about it.
The record behind the Hindsight Intelligence

The record.

Behind the postmortem sits 10,530 documented founder stories, every one tied to a public source. Most of the record is founders who made it work, which is why the read can show you both what killed adjacent ideas and what carried them.

Most stories are about:

SaaS and productivityE-commerce and D2CMarketplacesAI toolsDeveloper toolsMediaEdtechFintechConsumer apps
The Lenses

Read through the Lenses.

The founder read can also be run through the Lenses: knowledge bases we built from what Y Combinator, Andreessen Horowitz, and Sequoia Capital have published about what they look for and which mistakes they warn founders about. Where you line up, where you run into their warnings, and what evidence would change the read. Built from 1,756 videos and 1,414 articles, distilled into 19,275 sourced findings. Every finding is numbered to the video or essay it came from.

Not affiliated with or endorsed by Y Combinator, Andreessen Horowitz, or Sequoia Capital. Lens knowledge bases are built from publicly available content.

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