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Validate · Real conversations

Talk to your market before you build for it.

Ten or more real potential customers, found and vetted by us, booked into your calendar. You take every call. At the end, an honest synthesis of what your market actually said.

Tell us about your customers →
Why this, plainly

The fastest way to learn a market is to talk to it yourself.

Your friends are polite. Your family is supportive. A chatbot finds reasons to agree with you. None of them are your market.

A stranger who matches your customer profile, with no reason to be kind, is your market. Ten of them, in real conversations, will teach you more about your idea than months of guessing: what they actually do today, what they have already tried, why they would pay, and why they would hesitate.

Most founders never get those conversations, not because they do not want them, but because finding, vetting, and scheduling ten real strangers is its own full-time job. So that is the part we do. The talking stays yours.

How it runs

We do the work around the call. You do the call.

Step 1
Your customer, precisely defined.
We start from your idea and your ideal customer profile: who they are, what they do, where they work, what problem this solves for them. Consumer or B2B, the brief has to be sharp, because everything downstream inherits it.
If you have run a Reality Check, its Market Scan seeds this brief. If you have not, we build the profile with you at the start. The goal is a definition specific enough that when a stranger shows up on your calendar, you already know why this exact person is worth thirty minutes.
ICP definition Problem mapping Market Scan reuse
Step 2
We find and vet them.
At least ten real potential customers who match the profile. Vetted by us, one by one, so you are never talking to a warm body who clicked the wrong link.
Vetting is the quality bar of the whole engagement: does this person genuinely match the profile, do they live the problem, can they speak to it firsthand? People who do not clear that bar do not reach your calendar.
Sourcing One-by-one vetting Profile matching
Step 3
Booked into your calendar, with a prep guide.
You give us your availability once. Every call lands in a slot you already confirmed, with the video call and transcription set up for you. Before each one, you get a prep guide: what to ask, what to listen for, what not to pitch.
The prep guide is built from your idea, your customer profile, and what earlier calls have already surfaced: eight to ten questions, the signals worth listening for, and the discipline that makes customer conversations work. The standing rule on page one: listen, do not sell. You are not here to convince them. You are here to find out.
Your availability, once Auto-scheduling Prep guides Transcription set up
Step 4
You take every call.
Nobody learns a market secondhand. When a stranger tells you why they hesitated, you need to be the one in the room. We never take a call for you, on purpose.
Some validation services interview your customers for you and hand you a summary. A summary of a conversation is a lossy copy of the thing that actually changes a founder’s mind: hearing someone hesitate, in their own words, about the thing you were sure of. Every call is transcribed automatically, so you can stay in the conversation instead of taking notes.
Founder-led calls 15-30 min Full transcripts
Step 5
The synthesis.
When the calls are done, we bring every transcript together and do the disciplined part: what strangers said, the patterns across calls, the objections that repeated, where the signal is strong and where it is thin, and what to probe next.
Objections cluster into categories: trust, price, concept, timing. Polite interest gets separated from genuine pull; a compliment is not a customer. The report ends with what to probe next, because ten good conversations usually sharpen the question as much as they answer it.
Objection clustering Signal strength What to probe next
What you get

Everything they said, and what it means.

Every transcript
Full recordings of what your market told you, word for word. Yours to keep.
The synthesis feedback report
Patterns, repeated objections, signal strength, and what to probe next, drawn from every call. Honest, including where the signal is thin.
A sharper customer profile
Ten real conversations always redraw the picture of who this is actually for.
A head start on your Mentor
Every transcript flows into your Greenlight Mentor context, so if you subscribe, your mentor already knows what your customers think. Word for word.
Where we fit

Who this is for, honestly.

Validate with Strangers works when your customer can be found, vetted, and put on a call: consumers, prosumers, professionals, small and mid-size businesses, solo operators. Consumer and B2B both work; reaching B2B decision-makers is structurally different work, which is why every engagement is quoted individually.

Two lines we draw, plainly. If your customers are large enterprises or government, we do not run this for you: those buyers cannot be found, vetted, and booked the way this product promises, and we would rather tell you that here than after you have paid. And if your customer does not exist yet, an interview cannot find them. If you are inventing the customer, that is a different bet, and you do not need us for it.

The bridge

This is how founders stop guessing.

A Reality Check tells you what you are walking into. Ten real conversations tell you what your market actually thinks. And everything they said stays with you: your transcripts become part of your Greenlight Mentor's grounding, so the next question you ask gets answered by something that was in the room with you.

Get started

Tell us who your customers are.

Every engagement is quoted individually, because finding ten of the right strangers depends entirely on who the right strangers are. Tell us about your idea and your customers, and we will come back with exactly what it takes.

Start the conversation →