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Get your greenlight.

Start with the quick Reality Check — is the market there, and are you the founder to serve it? Or go further with a Market Validation that puts your idea in front of real strangers for an honest verdict.

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The quick check · $29

Begin with the quick reality check.

Get your Reality Check in about 10 minutes.

Reality Check is the fast read you do before anything else. It answers two questions: is the market there, and are you the founder to serve it. Then it shows you how ideas like yours have actually fared. You get all three reads in about 10 minutes.

Market Scan
The structured read on the market itself. Three headline reads, each rated favorable, mixed, or hostile, with the evidence behind it: the competitive landscape read correctly (what customers already pay for, and what that says about how badly the problem is felt), timing and trend direction (is the ground moving toward this idea or away from it), and distribution reality.
Founder-Market Fit
A per-dimension advisory read on how well you, or your founding team, line up with this idea: domain proximity, execution capability, channel and audience access, founder-customer empathy, and realistic execution risk. An honest picture of where you are strong and where you will need to plan.
Hindsight Intelligence
What happened to the founders who went before you. A premortem projects how your idea most plausibly fails. Where our record holds a genuine match to your idea, a postmortem shows what actually killed founders in the same territory. Where the two agree, that is your Confirmed Risk Area, your highest-confidence blind spot. Hindsight ends with what you can do about each risk it names.
See how Reality Check works →
One week · Real strangers

Find out whether anyone actually wants it.

Market Validation is the real experiment. We put your idea in front of actual strangers in today's market and bring back an honest answer. Each day below has more depth if you want it.

Day 1
Sharpen the hypothesis
We turn your idea into a precise, testable claim and identify the single riskiest assumption. Everything this week tests it.
We extract the riskiest assumption hiding inside your idea. The one claim that, if wrong, invalidates everything else. We map who your customer is, what they actually do today, why they would pay, and what their best current alternative looks like. By the end of Day 1 you have a falsifiable hypothesis. Not a question. A claim the market either supports or contradicts.
Jobs-to-be-done analysis Persona construction Risk factor mapping Competitive positioning sketch Riskiest assumption isolation
Day 2
We map your customer and launch the test landing page.
AI agents map exactly where your customer lives online. In parallel, we build and publish a test landing page for your specific idea. Both work in your favor for the rest of the week.
AI agents identify the specific subreddits, LinkedIn groups, Discord and Slack communities, niche forums, and Facebook groups where your target customer spends time. We rank the top five to ten channels by signal quality. In parallel, we write, design, and publish your test landing page. One headline, one promise, one call to action. You review the copy and approve it. Once live, it collects passive signal for the rest of the sprint while outreach runs.
Subreddit and group mapping Discord and Slack research Niche forum identification Landing page creation and publish Headline and value-prop drafting Google Trends and SEO demand audit
Day 3
Real outreach. Real posts. Real signal.
Personalised messages go out. Community posts go up. Every response is captured and categorised by strength of intent.
Over 100 personalised cold outreach messages go out across LinkedIn, email, and Twitter/X, sent to a targeted list of real potential customers. Community posts go up in the channels mapped on Day 2, each one written natively for that community's culture and tone. Search demand is audited in parallel: Google Trends, autocomplete patterns, keyword volume. Every response is captured, scored by intent strength, and routed for follow-up.
Personalised cold email LinkedIn cold messaging Reddit post engagement test Community thread starters Twitter/X engagement test Influencer DM interest tests
Day 4
Active monitoring. Optional simple prototype.
Behavioral signals on the landing page are tracked in real time. If your idea genuinely cannot be evaluated from copy alone, we'll build a simple click-through prototype to add the missing context.
Behavioral signals on the landing page are tracked: visits, time on page, scroll depth, form completion, exit intent. Pay button clicks and demo starts are recorded as the strongest passive signals. AI replies to community comments, qualifies high-intent prospects, and flags A-tier responders for human follow-up. For ideas that are visual or interactive enough that strangers cannot evaluate them from copy alone, we build a simple click-through prototype. This is optional and may add one to two days to the timeline. We tell you up front whether your idea needs it.
Heatmap and scroll depth analysis Form completion analysis Exit intent surveys Behavioral signal scoring Optional simple prototype build
Day 5
Conversations with strong responders.
A single fifteen-minute call with the right strangers reveals what a hundred emails cannot. We arrange as many as your idea warrants.
The strongest responders from the week are invited to 15-minute conversations. You can take these calls yourself, with AI-generated question prompts that surface the deepest signal, or have them run for you. One genuine call with a stranger who matches your customer profile reveals what a hundred emails cannot. We aim for as many conversations as the signal demands, not a fixed number. Payment intent tests run alongside: pre-order attempts to high-intent prospects.
15-min stranger interviews Calls you run yourself Calls run for you Full transcripts and analysis Payment intent and pre-order tests
Day 6
Synthesis and pattern detection.
Every signal is brought together. Patterns emerge. Top objections are clustered. The evidence becomes a picture.
All signals are brought together: outreach responses, community post engagement, landing page behavior, interview transcripts, payment intent attempts. AI aggregates the data and applies weighted scoring based on signal strength. Patterns emerge. Top objections cluster into categories (trust, price, concept, timing). Competitive context is overlaid. The evidence assembles into a clear picture before the final verdict is written.
Signal aggregation and scoring Sentiment analysis Objection clustering Competitive threat assessment Timing and readiness analysis Analogous market comparison
Day 7
The verdict.
A clear direction. Not a maybe. 🟢 Go for it · 🟡 Adjust it · 🔴 Drop it. With evidence behind it.
You receive a written report: executive summary, evidence per category, top three risks, the verdict, and three to five actionable next steps tailored to your situation. Not a report you'll forget about by Monday. A decision you can act on this weekend. If we cannot deliver a clear signal, you don't pay.
Green / Yellow / Red verdict Full validation report Evidence summary Top 3 risks identified 3 to 5 actionable next steps
See how Market Validation works →
Pricing

Pick your depth.

Reality Check
$29
The quick reality check.

Get your Reality Check in about 10 minutes.

  • 1. Market Scan
    • Competitive landscape, read correctly: what customers already pay for, and what that says about how badly the problem is felt
    • Timing and trend direction: is the ground moving toward this idea, or away from it
    • Distribution reality: who controls access to your customer, and whether you can reach them
    • Plus the supporting research underneath: real search demand, commercial intent, a bottom-up market size, and the pain in your customers' own words
  • 2. Founder-Market Fit
    • Five dimensions: domain proximity, execution capability, channel and audience access, founder-customer empathy, realistic execution risk
    • Covers your founding team too, each member and then the team as a whole
  • 3. Hindsight Intelligence
    • Premortem: how your idea most plausibly fails, projected before you build
    • Postmortem: what actually killed founders in the same territory, shown when our record holds a genuine match to your idea
    • Ends with concrete ways to reduce each risk it names
Start Reality Check
Market Validation
$199
The real market validation. A verdict from real strangers.
  • Everything in Reality Check ($29 value, included)
    • Market Scan, Founder-Market Fit, and Hindsight Intelligence, all three, run first
  • Plus Market Validation - the 7-day sprint
    • Onboarding to a testable hypothesis. We interview you until the idea is sharp enough to test and the target customer is specific enough to find.
    • A custom landing page, built by us. An honest page for your offer, with a real costly action on it. It speaks in your customer's language, taken from the scan.
    • A marketing campaign to real strangers. We take the page to the channels your customers actually use, and get real people in front of it.
    • Signal measurement. We record behavior, not opinions: visited, engaged, gave an email, clicked the costly action, attempted payment. Weighted, so a click never gets mistaken for a customer.
    • Real conversations. The strangers who show genuine intent get invited to talk with you. These conversations are on us.
    • The verdict report. A one-page answer plus the full evidence body: Go for it, Adjust it, or Drop it.
Start Market Validation
Validation Plus
$349
Same validation. 2x more market exposure and conversations with strangers.
  • Everything in Reality Check
    • Market Scan, Founder-Market Fit, Hindsight Intelligence
  • Everything in Validation
    • The hypothesis, your custom landing page, the campaign, signal measurement, real conversations, and the verdict report
  • Plus more of the market
    • 2xmore market exposure and conversations with real strangers than standard market validation.
    • More strangers seeing your offer and more real conversations means a stronger signal and a verdict you can lean on harder.
How much of the market do you want to hear from?
Slide up for more exposure and more conversations with real strangers. A bigger sample means a clearer signal.
2x3x4x5x10x
2x more market exposure and conversations with real strangers than standard market validation.
$349
Start Validation Plus